‘Give our Bras a Go’ with 50% off in support of Against Breast Cancer charity!

Felicity Fox

Posted on April 24 2018

We are pleased to be lending our support to the charity Against Breast Cancer by encouraging women who are keen to try our bras to donate their old ones to the cause, in exchange for a 50% one-time discount code which can be used to purchase any lingerie available on our website.

The old bras can be any brand ranging from size 36D and above and can be sent to our headquarters in Salisbury (see address below) along with the relevant contact details. The company will send the bras on to the charity to be recycled and provide the participant with the discount code via email

Against Breast Cancer collects donations through a network of bra banks and raises £700 per tonne which is used to further vital research into the disease. The charity also helps to support small businesses in Africa by preventing the bras going into landfill sites and regenerating them in developing countries such as Togo, Ghana and Kenya.

“We are thrilled to be part of such a proactive and fun way of fighting breast cancer and lending support to those overseas who are not fortunate enough to have access to proper underwear, and at the same time helping people to give their own breasts some TLC by trying a new bra!” says Liz Willis, Viva Voluptuous Director and Founder.

“We understand that many women are loyal to brands that they know, such as Elomi, Panache, Curvy Kate and Freya, and can be reluctant to try something new, so we are pleased to be helping them to take the plunge in support of such an incredibly worthy cause.” 

Bernadette Jones, Chief Executive of Against Breast Cancer says: “We have received very positive feedback from retailers adopting the scheme and great warmth from the public for an idea that helps the environment as well as charity”.

Please send donations to:

 Viva Voluptuous

Unit 12, Enterprise House

Cherry Orchard Lane




To view the Against Breast Cancer website, click here.

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